HIS is a physician management company dedicated to providing medical practices with efficient revenue cycle management and consulting services. Our services have now expanded into digital marketing so we can assist health care providers even further. We’re now able to apply our industry experience with a field dedicated to transcending your practice above the competition. HIS now offers marketing consulting services to medical practices that wish to spread their message and awareness to a broader scope of the public.
What Makes a Good Marketing Consultant?
The definition of a good marketing consultant commonly depends on companies’ immediate needs and goals. Every industry will have different benchmarks and areas of focus that require assistance from a marketing consultant who specializes in certain areas. Even though all marketing consultants need an undying proficiency in communication and a well-versed knowledge in business, a consultant with no background in health care provider assistance won’t prove valuable to those in a specific niche industry. HIS understands what motivates consumers and how to improve patient acquisition for medical practices. Our area of expertise lies within the health care industry so we can offer a well-rounded approach to the entire market process.
Marketing Consulting with HIS
A marketing consultant is necessary for the growth and long-lasting influence of your practice. The goal of our marketing consulting service is to maintain current clientele while attracting more patients into the practice. With HIS as your marketing consultant, we’ll work closely with you to determine your marketing message and implement a uniquely detailed marketing plan. This plan will encompass every aspect of your practice with emphasis on customer satisfaction, market trends, metric monitoring, competitor analysis, and much more. HIS will lay the foundation of your defined goals and study the market’s potential to determine where the largest impact can be made through meticulous evaluation and application.
Our Responsibilities as Your Strategic Marketing Consultant
HIS will help you understand what your market goals are, and how to build position your medical practice for increased future success. The following will briefly lists some of our responsibilities as your medical practice’s marketing consultant.
- Deciphering consumer behavior
- Analyze the current and future branding of the practice
- Demonstrate lifetime value of the practice
- Social media and email marketing campaigns to increase engagement
- Content creation and coordination on digital platforms
- Search engine optimization to increase organic search rankings online
- Track and analyze analytics results
Make HIS Your Trusted Marketing Consultant
HIS will help you expand into new markets and improve relations with preexisting and prospective patients through an extensive marketing strategy plan. Connect with HIS today to learn more about our marketing consultation service and contact us with any questions. For more information, feel free to view our practice management services and blog for additional resources.