Digital Marketing Services for Healthcare Practices

HIS is proud to announce that we now offer digital marketing services to orthopedic and radiology practices across the country. From crafting the perfect social media strategy to creating a responsive website design for your business, you can trust our dedicated team of experts to expand your online presence. Our digital advertising services are goal-oriented with the best metrics and tracking capabilities, which allow them to maximize your advertising budget. With our diverse clientele, we are confident in our ability to increase your practice’s sales and online presence through a customized digital strategy. Listed below are some of the services HIS offers.

Social Media Marketing and Management

Grow your audience with social media marketing from HIS. From creating custom graphics for posts to personalized cover photos, HIS provides your practice with everything you need to see an ROI from social media. To help guarantee your ROI, we also offer custom tracking phone numbers, monthly reports, as well as the nation’s top social ad management team. Some of the steps we take to optimize your social media campaign include content calendar creation, 24/7 social monitoring, social advertising campaigns, and a monthly analytics report.

Digital Advertising Services

Get strategic digital advertising planning and execution from HIS. From improving your rankings for industry-related search queries to advertising on search engines, our team of experts uses a number of tactics to help enhance your practice’s digital marketing performance. Not only do we provide you with results, but also with detailed monthly reports so you know exactly how your campaign is performing at all times. Digital advertising services offered by HIS include search engine optimization, search engine marketing, content marketing, affiliate marketing, remarketing and retargeting, email marketing, and influencer marketing.

4K- Full HD Video Production

HIS is also your one-stop shop for all of your production needs. Our award-winning videography and video production offers complete 4K or Full HD video production services. We will work with you to tell your story through various mediums, including tv commercials, social media videos, event videos, promotional videos, patient education videos, and much more!

Reputation Monitoring

Your reputation lives online. Reputation monitoring from HIS helps improve the visibility of your practice in local searches and shows what your patients are saying. Online conversations about orthopedic and radiology practices are increasing, providing strong search results and positive word of mouth to help drive foot traffic into practices. With reputation monitoring, you can improve your search engine ranking by unifying online listings, see how you stack up against competition, receive regular reports that help improve your online presence, and hear what patients are saying on review sites, blogs, and social networks.

Website Development and Maintenance

If your practice does not currently have a website, HIS can develop a responsive website design. Your website will be designed to be aligned with your practice’s needs and tailored to the way you interact with your audiences online. Included in our website development services are website hosting, fully integrated CMS, usability-focused design, and implementation and development of your website.

Marketing Consulting

Need a marketing strategy? HIS marketing consultants can create and implement marketing strategies for your practice. Our consultants will help create a detailed marketing plan, determine the marketing message of your practice, and identify the appropriate way to get your message out. All of our marketing consultants are highly skilled and knowledgeable in consumer behavior and the entire marketing process. With their knowledge, we’ll be able to identify your practice’s target market and draw in more patients to your practice.

Contract Chief Marketing Officer

When you partner with HIS, we take care of managing the lifeline of your business so you can focus on the health of your patients and the success of your practice. We can act as your Chief Marketing Officer or Director of Marketing to take over the management and execution of your marketing. If your practice doesn’t have a marketing director or chief marketing officer, we will act as your contracted marketing director and handle all of the marketing for your practice. This way you can focus on your practice and leave the marketing all to us!

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Improve Your Practice with Digital Marketing

If your practice is looking for digital marketing services, contact us today for more information. We look forward to hearing from you!

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