Marketing Consulting for Medical Practices

HIS is a physician management company dedicated to providing medical practices with efficient revenue cycle management and consulting services. Our services have now expanded into digital marketing so we can assist health care providers even further. We’re now able to apply our industry experience with a field dedicated to transcending your practice above the competition. HIS now offers marketing consulting services to medical practices that wish to spread their message and awareness to a broader scope of the public.

Talking to Dr

What Makes A Good Marketing Consultant?

The definition of a good marketing consultant commonly depends on companies’ immediate needs and goals. Every industry will have different benchmarks and areas of focus that require assistance from a marketing consultant who specializes in certain areas. Even though all marketing consultants need an undying proficiency in communication and a well-versed knowledge in business, a consultant with no background in health care provider assistance won’t prove valuable to those in a specific niche industry. HIS understands what motivates consumers and how to improve patient acquisition for medical practices. Our area of expertise lies within the health care industry so we can offer a well-rounded approach to the entire market process.

Marketing Consulting With HIS

A marketing consultant is necessary for the growth and long-lasting influence of your practice. The goal of our marketing consulting service is to maintain current clientele while attracting more patients into the practice. With HIS as your marketing consultant, we’ll work closely with you to determine your marketing message and implement a uniquely detailed marketing plan. This plan will encompass every aspect of your practice with an emphasis on customer satisfaction, market trends, metric monitoring, competitor analysis, and much more. HIS will lay the foundation of your defined goals and study the market’s potential to determine where the largest impact can be made through meticulous evaluation and application.

Our Responsibilities As Your Strategic Marketing Consultant

HIS will help you understand what your market goals are, and how to build position your medical practice for increased future success. The following will briefly list some of our responsibilities as your medical practice’s marketing consultant.

  • Deciphering consumer behavior
  • Analyze the current and future branding of the practice
  • Demonstrate lifetime value of the practice
  • Social media and email marketing campaigns to increase engagement
  • Content creation and coordination on digital platforms
  • Search engine optimization to increase organic search rankings online
  • Track and analyze analytics results

Make HIS Your Trusted Marketing Consultant

HIS will help you expand into new markets and improve relations with preexisting and prospective patients through an extensive marketing strategy plan. Connect with HIS today to learn more about our marketing consultation service and contact us with any questions. For more information, feel free to view our practice management services and blog for additional resources.

Healthcare Industry Updates and Articles

Read our most recent blogs and news from the world of medical billing and practice management.

Orthopedic Surgeon Salaries
The Growth of Orthopedic Surgeon Salaries Over the Years
The salaries of orthopedic surgeons are experiencing growth, evidenced by an upward trend over the last five years. Over this period, from 2019 to 2023, orthopedic surgeon pay grew by 12.4%.
People discussing
CMS Finalizes 2025 Medicare Advantage and Part D Payment and Policy Changes
The Centers for Medicare & Medicaid Services have made some important changes for the upcoming year that begins in 2025. As it is responsible for overseeing and implementing healthcare programs that include Medicaid, Medicare, and CHIP, and ensuring compliance within these programs, the following changes are regulatory requirements and will affect Part D of the drug benefit program.
Billing statement for medical service in doctor's office background
E/M Documentation and Coding Changes for 2024
On November 2, 2023, the Centers for Medicare and Medicaid Services (CMS) released final rules for the 2024 Physician Fee Schedule and Hospital Outpatient Prospective Payment System and Ambulatory Surgical Center Payment System. Keep reading to learn more.