Menu

Search Engine Marketing for Medical Practices

Make your practice number one with search engine marketing! Search engine marketing (SEM) is the process of advancing a website or webpage’s ranking in the search engine results pages (Google, Bing) through paid advertising. Our team of highly skilled SEM specialists, certified as both Google Advertising Professionals and Bing Ads Experts, come up with advanced search analytic algorithms in order to obtain the proper audience that your practice wants to reach out to.

Search Engine Marketing Methods

SEM practices are able to succeed through a variety of methods. Below are some of the methods we use in order for your practice to succeed.

Pay-Per-Click (PPC)

PPC is a method of SEM where you pay a set fee each time your advertisement is clicked on by a user, which helps you only pay for traffic going to your website. Your ads appear above and below non-paid organic search results, with higher bids having a better chance of reaching the number one position.

AdWords

As Google Advertising Professionals, our team is Google AdWords certified in search, display, mobile, video, and more to provide you with the best results for your practice. This allows your practice to be seen by users at that very moment they’re searching on Google for the services you offer. You’ll be able to increase brand awareness and keep patients coming back for more.

Retargeting

Through retargeting, we are able to track previous actions of users on the Internet in order to target specific advertisements to potential patients.

Geo-targeting

By utilizing geo-targeting, we can target your advertisement to an audience in specific geographic parameters. This is beneficial if you are looking to attract a local audience to gain more patients in your area.

SEM Management Solutions with HIS

The SEM team at HIS offers great SEM management solutions based on advanced search analytics algorithm. Working with advanced API-driven management tools, our SEM specialists are able to offer our clients the best ROI on your digital advertising budget. If you would like to learn more about search engine marketing and how it can help your practice, contact HIS today! We look forward to learning more about your practice, and showing you how can help your practice succeed.

Healthcare Industry Updates and Articles

Read our most recent blogs and news from the world of medical billing and practice management.

Orthopedic Surgeon Salaries
The Growth of Orthopedic Surgeon Salaries Over the Years
The salaries of orthopedic surgeons are experiencing growth, evidenced by an upward trend over the last five years. Over this period, from 2019 to 2023, orthopedic surgeon pay grew by 12.4%.
People discussing
CMS Finalizes 2025 Medicare Advantage and Part D Payment and Policy Changes
The Centers for Medicare & Medicaid Services have made some important changes for the upcoming year that begins in 2025. As it is responsible for overseeing and implementing healthcare programs that include Medicaid, Medicare, and CHIP, and ensuring compliance within these programs, the following changes are regulatory requirements and will affect Part D of the drug benefit program.
Billing statement for medical service in doctor's office background
E/M Documentation and Coding Changes for 2024
On November 2, 2023, the Centers for Medicare and Medicaid Services (CMS) released final rules for the 2024 Physician Fee Schedule and Hospital Outpatient Prospective Payment System and Ambulatory Surgical Center Payment System. Keep reading to learn more.